Client: 20th Century Fox Studios

Program: Theatrical Promotions

Creation Brought to Life: Rio 2 and Stride Rite Cross Promotion

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As the agency of record for 20th Century Fox, Idea Planet has developed movie promotions for well over a dozen years.

For instance, we helped Stride Rite brighten up their stores with Blu and friends in time for the Rio 2 release. We understand how to leverage licensed properties and create award-winning consumer promotions that can be measured against specific objectives.

Example:

• Rio 2 and Stride Rite Movie Cross-Promotion

  • Posters

  • Die-cut displays